Main CTA and text anchor.
A dense, rounded, AI-work design language with black conversion buttons, product-chip breadth, agent cards, and the unmistakable ClickUp gradient signature.
ClickUp's palette is anchored by sober black UI and white panels, then energized with logo gradients and AI pink/cyan moments.
Main CTA and text anchor.
Purple highlights and pricing outlines.
Links, logo blue, focus rings.
Soft bands behind dense modules.
Inactive tabs and secondary buttons.
Lower ClickUp chevron.
Upper ClickUp chevron.
Brain and agent energy.
Checks, ROI, positive status.
Dense footer and trust sitemap.
Plus Jakarta Sans carries the billboard claims. Inter handles dense UI and body copy. Mono labels organize the everything-app sprawl.
ClickUp conversion actions do not default to purple; black carries the sale, while pale and AI variants support product context.
Cards are rounded and contained. Borders do most of the hierarchy work; shadows stay soft and operational.
Large rounded white surface for product previews and multi-pane workspace screenshots.
Pastel AI surface with a soft shadow for Super Agent capability modules.
Pink-tinted card for AI copy, search, or "sound like me" moments.
White plan card with tiny overlay shadow and crisp dividers.
Recommended state uses purple outline and inner pale glow, not saturated fill.
Used for footer, premium AI, and high-contrast trust modules.
These patterns are the giveaway: app-chip sprawl, agent tasking, connected chat, kanban, docs, pricing, and ROI modules.
UPDATE TASK · CREATE EVENT · SEND EMAIL · COMPLETE TASK
per user / month
best for teams
Fields stay white with grey borders. Focus uses ClickUp blue as a soft ring, and errors stay restrained.
Small gaps keep chips and task rows tight; large section spacing gives the catalog room to reset.
ClickUp uses a restrained rounded system: crisp enough for work software, soft enough for approachable density.
small controls
tabs, utilities
inputs, CTAs
buttons, cards
agent/pricing
hero media
chips/nav
The system is flat-leaning. Elevation is subtle and usually supports white panels on pale surfaces.
border + surface contrast
0 4px 10px rgba(13,21,48,.05)
0 1px 3px rgba(0,0,0,.10)
0 10px 25px rgba(18,43,165,.10)
overlay + 1px lift
Core tokens from the extracted design.md, ready to paste into a prototype.
:root {
--brand-primary: #202020;
--brand-accent: #7612FA;
--brand-link: #0091FF;
--brand-ink: #090C1D;
--brand-muted: #646464;
--brand-canvas: #FFFFFF;
--brand-surface: #F8F9FA;
--brand-surface-alt: #F1F1F9;
--brand-border: #CFCFCF;
--brand-logo-purple: #6647F0;
--brand-logo-blue: #0091FF;
--brand-logo-pink: #FF02F0;
--brand-logo-orange: #F76808;
--brand-ai-pink: #FA12E3;
--brand-ai-cyan: #12D0FA;
--radius-sm: 6px;
--radius-md: 8px;
--radius-lg: 12px;
--radius-xl: 14px;
--radius-xxl: 20px;
--radius-section: 32px;
--font-display: "Plus Jakarta Sans", Inter, sans-serif;
--font-body: Inter, "Plus Jakarta Sans", sans-serif;
--shadow-card: 0 1px 3px rgba(0,0,0,.10);
--shadow-agent: 0 10px 25px rgba(18,43,165,.10);
}